One of the world’s biggest bottled water brands, Aquafina, has admitted that its bottled water comes from the exact same source as the water from your kitchen tap. A few years ago, the Pepsi corporation was forced by an advocacy group called, “Corporate Accountability International,” to change their misleading label and make it clear to the customers that the water in the plastic bottles is nothing more than filtered tap water.
PepsiCo spokeswoman Michelle Naughtron called this decision a “reasonable thing to do” if it helped consumers better understand the fact that the water comes from public sources. While the label reads “purified drinking water” in plain sight, somewhere in tiny letters they added the P.W.S. (Public Water Source) label.
Do these three letters really help people understand that they are paying a premium price for the same water that flows out of their kitchen tap? Probably not.